The only thing better than a new Tesla is a cheap Tesla, and the company reportedly is set to unveil a program to address the sticker shock and it isn’t a cheaper car. It’s used cars.
Certified pre-owned vehicles are big business for luxury automakers. Speaking to automotive News, Tesla vice president of communications, Simon Sproule, confirmed that the electric car maker is developing a program to resell Tesla vehicles.
Tesla would sell used Model S sedans under the “certified” moniker hoping to lure buyers who want quality at a lower price. BMW and Mercedes-Benz have done this for years, but Tesla’s entrance into this market would be a boon for consumers and the car company itself.
Video Rating: / 5